Monday, November 28, 2011

WasteLand


The argument that Vik Muniz and his wife were having was dealing with whether these people who have been born and raised in poverty and are now working as pickers could handle a temporary taste of an easier life.  Muniz believed that this could help these people by shaking up their brains and making them question their lives. Muniz thought giving them a temporary taste of a better life would bring a positive outcome. 
Though Muniz’s wife thought completely different.  She felt by doing this to these people would give them false hope and make them detest their lives at the wasteland.  She was explaining that the pickers are proud and happy with the work they do at the wasteland and teasing them with a better life could disturbed their minds and force them question themselves and their lives at the wasteland. 
Both sides of the argument point out good and bad things about the situation but I strongly agree with Vik Muniz.  The only thing I worry about with giving these people a temporary better life which was not mentioned would be the jealousy of the other pickers and people in the town.  I thought maybe some of the pickers would look down upon them and almost banish the people who were lucky enough to get the chance to leave the life of a picker even just for a moment.  Other than that I feel that doing this for these people was a great decision.
The people Vik chose were completely tired and worn out from their hard lives. By taking these people out of misery and poverty and showing them a new sense of life gave these people hope.  It lifted up their spirits and encouraged them to do things they have never done before.  One woman even divorced her husband while she was working with Vik, which she was proud of and liberated from by divorcing her husband.  Another women left the picker business to start working at a grocery store after she had this experience.  The older black women went to go work in a kitchen but then realized she missed the people she worked with at the wasteland and decided to go back. 
Even though some of these people chose to leave the life of a picker or to stay, their lives will be forever changed because of that temporary taste of a better life.  This experience lifted up the hearts and spirits of these people and motivated them to do better in their own lives.  Vik Muniz made a great decision by letting these people experience something new and vast. Their lives will never be the same and have changed for the better by simply showing them a better life Vik has given these people inspiration and encouragement for them to achieve a better life for themselves.

Monday, November 14, 2011

Ambient Ads

SL Pride Bus 2011
Ad Agency: Saatchi & Saatchi, Stockholm, Sweden

The first ambient ad that I chose was a bus that was used in Stockholm gay pride on August 6th 2011.  The ad agencies involved were Saatchi & Saatchi, Stockholm and Sweden. The objective for the company SL was to bring more people to Stockholm pride.  How they did this is by having people who could not physically be there upload their FaceBook picture and the picture would be posted on either side of the bus in rainbow color.  This was an extraordinary and huge project.  Since it was done on FaceBook, people could add friends or find your friends all online, and the project grew from FaceBook alone.  There were 35, 500 (plus) people who uploaded their pictures, filling up both sides of the bus making this the largest pride today.  The only default about this project is I feel it would be hard to try to find your friend's picture on the bus, especially if it was close to the top of  the bus.  Overall this project was outstanding.

Corelle Dishware
Ad agencys: Grey, China


This ad is a picture of a vending machine filled with Corelle plates that was in set up in specific locations.  The point of this ad was to prove that Corelle's dishes are unbreakable.  So people would come up and select a dish that would drop down for the people to grab like a vending machine.  This ambient ad was a very creative way of showing how durable the plates really are.  The factor that plates were in a vending machine is a brilliant idea to attract people and to make them interact with the product.  I love when products have the public interact with the product because it makes one remember the product when one physically interacts with it.  I saw no drawbacks to this ad and the most impressive fact is that this ambient ad alone brought up Corelle dishware sales by 10% in just one month.