The first ambient ad that I chose was a bus that was used in Stockholm gay pride on August 6th 2011. The ad agencies involved were Saatchi & Saatchi, Stockholm and Sweden. The objective for the company SL was to bring more people to Stockholm pride. How they did this is by having people who could not physically be there upload their FaceBook picture and the picture would be posted on either side of the bus in rainbow color. This was an extraordinary and huge project. Since it was done on FaceBook, people could add friends or find your friends all online, and the project grew from FaceBook alone. There were 35, 500 (plus) people who uploaded their pictures, filling up both sides of the bus making this the largest pride today. The only default about this project is I feel it would be hard to try to find your friend's picture on the bus, especially if it was close to the top of the bus. Overall this project was outstanding.
Corelle Dishware
Ad agencys: Grey, China
This ad is a picture of a vending machine filled with Corelle plates that was in set up in specific locations. The point of this ad was to prove that Corelle's dishes are unbreakable. So people would come up and select a dish that would drop down for the people to grab like a vending machine. This ambient ad was a very creative way of showing how durable the plates really are. The factor that plates were in a vending machine is a brilliant idea to attract people and to make them interact with the product. I love when products have the public interact with the product because it makes one remember the product when one physically interacts with it. I saw no drawbacks to this ad and the most impressive fact is that this ambient ad alone brought up Corelle dishware sales by 10% in just one month.
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