Ad Agency

      The name of the agency  that I am researching is called Buzzman. The history information was harder to find than I expected.  Buzzman is a small French agency that thinks differently and has opened a new door to advertisement.  Most of their commercials are interactive just like the commercial I choose.  This is one of the most viral commercials on YouTube right now.  There was a great quote that  I found that is posted on their website, they call it the agency's credo  as Bob Thacker, senior VP-marketing and advertising at Officemax, says: "The secret is respecting the consumer. You are interrupting their life. All advertising is unwanted, so if you're going to crash the party, bring some champagne with you" and I believe that is Buzzman's main mission. This company's vision or mission is also to get viewers to interact with their commercials, which I think is brilliant because it makes one remember the product and have fun with the commercial.  It is something that really has not been done except the Old Spice response videos. The location of the agency is in Paris, France and the funny thing is google provided the address and everything but I doubt you need that information.

Tipp-Ex White Out

      The setting of the ad is placed in today's time and in the woods somewhere in France, I'm guessing. The subjects are a couple guys obviously from Europe who are camping and run into a bear.  The main subjects are the man you see in the shot, the bear and of coarse the product Tipp-Ex white out.  The story  behind this ad is that you can write and rewrite anytime with the Tipp-Ex white out.  Once you enable the interactive part of the ad you really get to understand how the company is advertising the product to the viewer. You are able to write as many things in the area the man whites out, letting you have fun with the commercial and remember what product you are viewing.
      This ad was made in 2010 so it is fairly new.  The relation between me and the ad is that I must interact with the ad to activate it.  This ad is obviously directed towards men and women from the ages 15 to 35.  This ad is not effective if you do not use the internet so obviously this advertisement's demographic is not directed to my mom or grandma.
      I choose this ad because I have never seen anything like it.  When I first found this commercial I could not stop interacting with it.  I checked out more of Buzzman's commercials that they did for Virgin sound system and those were just as addicting.  Yes I was persuaded.  This way of advertising is pure genius.  It attracts a wide range, but specific, demographic and is fun and makes you remember the product.