Got Milk? Just do it.

 GOT MILK

Once the famous tag-line “Got Milk” was released it caught on like wildfire.  Goodby, Silverstein & Partners, created this superior tag-line.  The history behind this tag-line is quite amazing.  It was brought up in a presentation board meeting discussing what should the heading be for a particular milk ad.  Then one guy Jeff Goodby said, “ why don’t we just put got milk with a question mark.” Everyone thought it was a dumb idea and one person even said it wasn’t correct and should be do you have enough milk.  

The documentary “Art and Copy” pointed out some attention-grabbing information. For example before this ad milk sales were dropping by 4% each year.  They pointed out how hard it is to sell milk to people since it’s not like Nike or other drinks with different flavors or new styles of shoes.

Once “Got Milk” was used as a headline it created a booming trend all across America.  Masses of print and T.V ads were created based on this simply yet geniuses tag-line.  This tag-line had a huge effect on people and shortly after the ad was released other brands were spoofing or ripping of the slogan. People started to attach this slogan to everything.  Some said “Got Game”,” Got Waves” “Got Fish” “Got Beer” and many more.  This tag-line started a new generation of tag-lines and the phrase “Got Milk” is now perpetually burned in our brains.

NIKE

The company that made the ad campaign “Just do it” was Wieden & Kennedy.  The inspiration for it actually came from a guy who was convicted of murder and before he was executed his final words were “Lets do it”. Wieden herd this and decided he really liked that as a tag, but wanted to change the “lets” part, from there the famous tag-line “Just do it” was born.

Nike’s mission is to inspire people to participate in sports. The people at Wieden & Kennedy were not expecting the enormous response that they received from this tag-line.  It really amazes me how a simply slogan for a shoe company can encourage people to work out, divorce there husband or ask a girl out for a high school prom.  Once the campaign was released it immediately effected people and changed the way people viewed Nike. This ad campaign revealed how powerful advertising can be when it’s done well.